The Goal – my recommendation for #WorldBookDay2019

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My recommendation for the #WorldBookDay is Dr Eliyahu M Goldratt’s seminal ‘business novel’ The Goal. Even now more than 30 years after it was first published The Goal still influences my work - and that of millions of other people, most of whom don’t realise it - EVERY single day. It is quite simply the best management book of all time and if you haven’t read it, you need to.

With over 3 million copies sold, and translated into numerous languages, here are just some of the plaudits for Eli’s book:

“Now more than ever, The Goal is my first recommendation for CIOs, CTOs and DevOps to better see What to Change, What to Change to and just How to Cause the Change. Thank you, Eli!” —Kevin Behr, co-author of The Phoenix Project


“Like Mrs. Fields and her cookies,The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. —Fortune Magazine


“A survey of the reading habits of managers found that… the one management book they have actually read from cover to cover is The Goal.” —The Economist


“Goal readers are now doing the best work of their lives.” —Success Magazine


“A factory may be an unlikely setting for a novel, but the book has been wildly effective.” —Tom Peters

You can order a copy here.

Enjoy #WorldBookDay2019


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